AND they say the credit crunch doesn't affect Hollywood ... well you'll discover that's not entirely true if you speak to folks behind the scenes.

Leading up to the glitzy annual award ceremonies,celebrity stylists are arguing that it's not just the economy that has taken a turn, but the public's tolerance for extravagance, edging away from the ostentatious and towards the classic.

"Who is going to want to read about an actress wearing $500 false eyelashes when some people can't make their mortgage payments?"said make-up artist Pati Dubroff, who styles Naomi Watts, Nicole Kidman and Julia Roberts."No one is going to be pushing the envelope - it's going to be safe and simple and I don't think there is anything wrong with that."